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Get ready to treat yourself because Ulta’s 21 Days of Beauty has just kicked off its latest 24-hour flash deals, and you have just one day to grab 50% off some of the best hair, skincare, and makeup products around.

One standout deal is the viral Peter Thomas Roth FIRMx Exfoliating Peeling Gel, a must-have exfoliator that consistently steals the spotlight and has beauty enthusiasts coming back for more.

And that’s not all—amazing half-price discounts are also available on top brands like COSRX, Tarte, Anastasia Beverly Hills, IT Cosmetics, and more.

Don't miss out on these incredible 50% off deals; shop now and give your beauty routine a fabulous upgrade before the day is done.

Today's Ulta 21 Days of Beauty Deals

This viral peeling gel effortlessly rolls away impurities and exfoliates, revealing a smoother, brighter complexion and a fresher, more radiant glow.

Shoppers Say: "THE BEST. omg this is the best product I've ever used. it git rid of build up, helped me with discoloration & most importantly it didn't cause irritation to my super sensitive eczema!! I highly recommend."

"Best exfoliator I've ever used. My skin has been getting dry and peeling a lot lately and whenever I use this exfoliator it gently washes off all that dead skin. 100 out of 10 recommend."

"I use this peeling gel several times a week. I am 58 and get compliments on my skin because it helps to get rid of dead skin cells without being harsh. It's better than a scrub to get my skin looking smooth."

Keep your makeup looking fresh and flawless all day with a setting spray that locks in your look and helps it stay put.

Shoppers Say: "I have used other setting sprays. This one is amazing. It actually works! I'm a nurse and wear a mask at work all day. I know that my Stay Spray works because there is ZERO trace of my makeup on my mask when it comes off! I now have this on subscription!"

Brighten and even out your skin tone with a niacinamide serum that targets dark spots and leaves you with a more radiant complexion.

Customer Ratings: 1,400+ 5-star Ulta reviews

Shoppers Say: "Absolutely the best. This works and fast — you can feel the change immediately and see the change within a few days. Start with once per day, worth the cost. Helpful for texture, congestion, dark spots etc"

Boost your skincare game with a peptide serum that helps firm and hydrate your skin, delivering a youthful, radiant glow.

Shoppers Say: "My skin has not felt this hydrated or looked this good in a long time."

Enhance your skincare routine with a stainless steel gua sha that glides smoothly over your skin, helping to boost circulation and promote a glowing complexion.

Customer Ratings: 5,900+ 5-star Ulta reviews

Shoppers Say: "Buy it! Soothing, easy to sterilize, completely smooth. I like to press under eyes to depuff too and it stays cold at room temperature!"

Calm and even out your complexion with a soothing serum that helps reduce redness for a more balanced and radiant look.

Shoppers Say: "This serum is the best. It really took care of all my redness. I would definitely recommend this."

Effortlessly melt away makeup with a 3-in-1 cleansing balm that cleanses, hydrates, and refreshes your skin in one easy step.

Shoppers Say: "Put it in your cart now! I was not expecting this product to be so good but it is. Takes your makeup off like a dream and leaves the skin feeling moisturized not dry! And the smell is amazing!! Love this product!"

Illuminate your look effortlessly with a cream stick highlighter that includes a brush applicator for a glowing, on-the-go radiance.

Shoppers Say: "Holy grail! I have never liked highlighters because they seem unnecessary and always look obvious on me. I have olive skin and the shade Bubbly is AMAZING. No matter how clumsily I put it on, it always looks good."

Reveal a smoother, more radiant complexion with a glycolic acid serum that helps reduce the appearance of pores for a fresh, flawless look.

Shoppers Say: "Wow! Such a difference! I cannot believe how good this has worked for pores on my chin!"

Achieve a flawless matte finish that lasts all day with a powder foundation designed to perfect your skin and keep you looking fresh from morning to night.

Customer Ratings: 1,500+ 5-star Ulta reviews

Shoppers Say: "This foundation is wonderful. I use it dry an apply it with a brush. It goes on so nice and matches my skin tone perfectly. I only have to apply it in the morning and don't need to touch it up during the day."

Shades: 34

Get a flawless flush with a cream stick blush that comes with its own brush applicator for easy, on-the-go application and a perfect pop of color.

Shoppers Say: "Perfect for me! Convenient, love the creamy consistency — and then the little brush is the frosting on the cake!"

Smooth out fine lines and hydrate your skin with a hyaluronic acid serum that delivers a plump, youthful glow.

Shoppers Say: "Using this daily has made a significant difference in the appearance of facial lines. I love this!"

Refresh your look and banish under-eye bags with a daytime treatment that revitalizes and smooths for a more awake appearance.

Customer Ratings: 1,000+ 5-star Ulta reviews

Shoppers Say: "Game Changer for eyes. I've tried countless eye creams, but the *It Bag Bag Under Eye Cream* is in a league of its own. From the first application, I noticed a visible reduction in puffiness and dark circles."

Say goodbye to breakouts with a salicylic acid serum that targets acne and helps you achieve clearer, smoother skin.

Shoppers Say: "I really like this product. It has helped keep my skin clear. I will definitely continue using it!"

Lock in your style with a hairspray that delivers extra hold and keeps every strand in place for a flawless, long-lasting finish.

Customer Ratings: 1,000+ 5-star Ulta reviews

Shoppers Say: "I have used this product for many years and love it, mostly because I can wet my hair the following day and style it easily. It won't be stiff from the hairspray, like other brands leave my hair. This spray leaves my hair soft and manages my wavy hair in the humid air where I live."

Transform your look with cream sticks that effortlessly blend for a natural matte finish, offering buildable coverage for contouring, highlighting, and perfecting your complexion on the go.

Customer Ratings: 1,300+ 5-star Ulta reviews

Shoppers Say: "This is the best contour stick I have ever tried! It blends in perfectly, you can get it in any shade, the coverage is impeccable, and the finish looks so natural. I highly recommend it."

Achieve flawless, airbrushed coverage effortlessly with a brush designed to apply powder foundation evenly and buildable for a seamless finish.

Experience the ultimate shave with a set that includes luxurious whipped shave butter, a soothing after-shave serum, a hydrating moisturizer, and a sleek 5-blade razor for an ultra-smooth finish and a touch of luxury.

Get the perfect boost of hydration and touchable softness with a lightweight shampoo that keeps color-treated hair vibrant and protected from root to tip.

Shoppers Say: "10/10. My hair was a mess before this. Lots of dandruff and super dry! Not anymore."

Enjoy touchable softness and lightweight moisture with a conditioner that protects color-treated hair and keeps it looking vibrant and healthy.

Shoppers Say: "This conditioner is very hydrating and made my hair feel so soft. My all time favorite."

What's on sale for Ulta 21 Days of Beauty?

Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

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